As one of the largest coaching companies in the automotive industry, Shop Fix Academy has helped hundreds of shop owners improve all aspects of their lives. Shop Fix Academy proudly coaches over $2Billion in revenue annually, our community of shop owners makes up less than 0.5% of the industry, yet our average client does over 5 times the revenue of the national average shop. We specialize in easy to implement strategies, proven methods, dynamic teaching, and outstanding in person training conferences. 

Our Programs:  We help shops on every level.

From consulting services for all aspects of automotive business management, training & education, to position specific peer groups, we have solutions to fit the needs of any size shop at any point in their journey. 

Gear Performance Groups
Consulting services that focuses on increasing your profits, creating custom strategies for your business, and more.

Manager Performance Groups
Works with managers improve their leadership skills, with skill assessments and a modular curriculum backed by financial and performance analytics.

Advisor Performance Groups
Institute-trained advisors learn how to continuously boost their sales and provide more value for your customers.

Individual Coaching
1-on-1 coaching provides you with access to an industry expert to create a unique business plan for your shop. 

The Institute's GEAR Platform
Online education and resources that includes online courses, network community, KPI tracking tools, and more.



Automotive Performance Groups & Coaching

Gain time, profit, and support to help your business grow.

Auto repair shop on target for 1.3 million in sales while consistently maintaining a 20%-30% net profit


Upcoming Events


Become An Institute Member Today To Get Access To All Of Our Training Programs

Copyright © 2024, Institute for Automotive Business Excellence. All Rights Reserved.


"What Can I say about Aaron Stokes and his crew at Shop Fix... they are amazing at what they do. I have never worked with a company that cares so much for their clients. I am so grateful to be part of a group of professionals.  Business is why most people will seek out a company like Shop Fix, but we will quickly realized its more than that. This company not only shows great business practice , but personal growth it where the real value is. Great company. If you are reading this, look no farther,  just join now!"

– Steve Snow

“ I have been a member for over a year. The things that I have learned to help in my business are overwhelming. Shop Fix has given me the information and tools to get my shop running smother and profitable. Aaron Stokes and Shop Fix team of coaches and employees go the extra mile to bring you into their family. It is great to be a part of the Group.

– James Green

"Our business was growing so fast we needed guidance and direction from someone who had already blaze this trail with success. We didn’t know that we would get a whole support system in addition to quality coaching. If your in the automotive repair industry I would highly recommend the Shop Fix family.  There is no where else we can share your successes, struggles and failures with complete transparency like we do with this group. The processes and procedures that Shop Fix teaches have proven successful in our shop.

– Amanda Guy

Friday, March 22, 2024

What Our Institute Members Say:

Become A Member

FREE Live Virtual Training Event 2024

Thursday, Mar 7th @ 7:00pm CST.

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TECH FIX Training Event 2024 
Monday, Mar 25th  8:00am  –  Tuesday, Mar 26th @ 5:00pm CST

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Pre-recorded FREE Virtual Training Event
Auto Repair Business Training: Design Your Shop To Make Profits Without You.

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Shop Fix Academy Shop Hackers Conference 2024
Saturday, Aug 3rd @ 8:00am to 6:30pm  –  Sunday, Aug 4th @ 8:00am to 6:30pm

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Welcome to the Institute for Automotive Business Excellence, where excellence is not just a goal; it's our standard. The Institute is the most effective and comprehensive coaching and training company in the automotive industry and has been a pioneering force, dedicated to empowering businesses and their owners with the knowledge, strategies, and tools necessary to thrive in a dynamic and competitive market. Whether you're a seasoned multi-shop pro or just starting your first shop, we have tailor-made programs for you. Our commitment extends beyond owners; we understand that the success of a business is a collective effort. That's why we offer specialized programs for shop managers and service advisors, ensuring that every key player in your team is equipped with the skills to contribute to your business's growth.

Upcoming Events for Automotive Shop Owners and Professionals

Find out more information about our service advisor workshops, shop owner events, conferences, and more

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Please fill out the form below for more information about becoming a member.